Branding: The Importance of Seasonal Branding

Seasonal branding is a very successful and important strategy for companies to use when marketing themselves. Here is a few reasons on why we think seasonal branding is very useful: 1. Active and responsive Through seasonal branding you will be constantly updating and changing your brand. This shows that your company is still active which…

Email Marketing: Our Success is Your Success

For the fourth year in a row we’ve been given the All Star Award by our email marketing partner Constant Contact. The award is meant to highlight companies that have provided exceptional email marketing support to their clients and we’re excited that we’ve been able to do so. But we couldn’t have done this four…

Marketing: Managing a Tight Timeline

We got to be a part of an exciting marketing initiative for one of our international clients, Cassiopae, who hosted an app challenge hackathon in Tunisia this month. This event will act as a model for additional challenges across the globe over the next year. Development We went through multiple stages of development in under three weeks: Overall…

Branding: Nu and Fresh Shirts

Sometimes branding comes down to what your company team is wearing. This is a great time to re-enforce the strength of the brand. We recently worked with RFH Custom Embroideryto create nice polos for the Gerbert & Sons Landscaping & Irrigation Team. The brand was important but so was the wick-wear fabric, the embroidery thread color, and the…

Winning Social Media Campaigns

Earlier this month we were awarded a Commendation of Merit for our work on behalf of Jack’s Abby Brewing by the Society for New Communications Research (SNCR). The commendation, in the social marketing category, corporate division, was announced at the Society’s 2011 Awards Banquet in Cambridge, MA. SNCR is a research and education foundation and think tank founded in…