Sometimes our role in a project is to act as a business therapist, downloading all the ideas and information from our clients and sifting through them to hone their message. We appreciate the journey, because that intake process can often lead to a genius idea that would have otherwise been overlooked had we simply been presented with all the content as a fait accomplis.
Part of the Client’s Journey
Helping companies define their go-to-market positioning is one of the things we do best at Nurenu. We become almost mini subject matter experts in our clients’ industries and coach them through the process of building their brands and company identity. Sometimes we even facilitate significant transitions in how they think about running their businesses and approaching strategic and tactical issues. It’s pretty exciting to be part of a client’s journey, and we take that responsibility very seriously.
Finding Clarity
Bottom line is that we don’t expect all our clients to come through our doors with perfectly voiced marketing strategies. Often it falls on us to mediate through the different internal groups to build consensus around a clear message that communicates their unique selling proposition. Sometimes company employees are too focused on the company and not enough on the customer. Being outside the company lines allows us to take a step back and change the perspective from how their business views the customer to how the customer views the business. Often clients know what they want, but not what they need. We are here to help facilitate that process.
