Branding: The Importance of Seasonal Branding

Seasonal branding is a very successful and important strategy for companies to use when marketing themselves. Here is a few reasons on why we think seasonal branding is very useful: 1. Active and responsive Through seasonal branding you will be constantly updating and changing your brand. This shows that your company is still active which…

Social Media Seminar

On March 4, 2013 our President, BJ Flagg, will be a featured speaker and panelist at the New Canaan Chamber of Commerce’s Social Media Seminar. This is an event for local businesses in New Canaan to learn about social media on many different levels with many breakout sessions depending on interest. BJ’s session will be…

Marketing: Managing a Tight Timeline

We got to be a part of an exciting marketing initiative for one of our international clients, Cassiopae, who hosted an app challenge hackathon in Tunisia this month. This event will act as a model for additional challenges across the globe over the next year. Development We went through multiple stages of development in under three weeks: Overall…

The State of the Interest

When Mary Meeker speaks, folks in the Internet and tech industries sit up and listen.  Meeker, currently a partner at Kleiner Perkins, one of the top venture capital firms in Silcon Valley, is widely respected for her knowledge and experience and ability to spot a trend a mile away. Meeker has been reporting on the…

Let’s be ‘Open’ to the Facebook Changes

Don’t say we didn’t warn you but Facebook has changed yet again. The other day we all checked our Facebook pages and found that everything was different. The first and most obvious change is the real-time feed of your friends’ updates on the upper right-hand side of the page.  Some are calling this the ‘real time Facebook’ while…

Facebook Evolves Again

If you are feeling a bit overwhelmed with all of the changes Facebook is rolling out lately, have no fear, we are here to help you. Privacy Improvements A few weeks ago Facebook added stronger privacy controls, giving users the ability to control who can see each individual update to their feed – friends, friends…

Exploring the Real Time Web at the #140Conf

Tomorrow, our public relations and social media maven David Parmet  is participating the Hudson Valley 140 Character conference (#140ConfHV) in Kingston, NY. Jeff Pulver launched the first #140 Character Conference in 2009. Since then numerous #140Confs have been held around the world, exploring the effects of the real-time Internet on individuals, business and society. Kingston…

The Plus and Minus of Google+

The newest social network is finally here and we’ve been playing with it for close to a week now. Here are our thoughts on what businesses and individuals need to watch out for. Growth here is rapid. Google+ is projected to reach more than 20 million users in less than three weeks. This rapid growth brings new…

Five Reasons to Join Twitter Today

Is it time for you join Twitter? We think so. The perks of joining the Internet’s unfolding sensation are growing by an average of 460,000 new users a day. The hyper-expansive site has had people buzzing about its capabilities since its inception, and the advantages of creating a Twitter account today will benefit you and your…