Branding: The Importance of Seasonal Branding

Seasonal branding is a very successful and important strategy for companies to use when marketing themselves. Here is a few reasons on why we think seasonal branding is very useful: 1. Active and responsive Through seasonal branding you will be constantly updating and changing your brand. This shows that your company is still active which…

Branding: Take Ownership of Your Identity

On occasion, we will have a client come to us with branding concerns. Usually the past firm designed a brand look without taking into account their identity. This can lead to unfocused and impersonal branding which is not only apparent to the client but also to the customer. At Nurenu, three things are paramount when…

Marketing: Managing a Tight Timeline

We got to be a part of an exciting marketing initiative for one of our international clients, Cassiopae, who hosted an app challenge hackathon in Tunisia this month. This event will act as a model for additional challenges across the globe over the next year. Development We went through multiple stages of development in under three weeks: Overall…

Branding: Nu and Fresh Shirts

Sometimes branding comes down to what your company team is wearing. This is a great time to re-enforce the strength of the brand. We recently worked with RFH Custom Embroideryto create nice polos for the Gerbert & Sons Landscaping & Irrigation Team. The brand was important but so was the wick-wear fabric, the embroidery thread color, and the…

Integrated Marketing With a Green Thumb

As the summer rolls into its last month of plump tomatoes and memories of azaleas, it’s a perfect time to update your business’ integrated marketing needs. Just as a garden can’t be planted and bloomed in the same week, your integrated marketing measures need to be implemented and maintained with an eye toward the future.…