Foursquare in Four Easy Steps

Sophisticated mobile apps are now giving smart phone users a whole host of tools to help them find out where to shop, dine, and find entertainment wherever they are, right at their fingertips. Add to that the ability to instantly share their location and leave behind tips and reviews and you have a powerful combination…

Oil Platforms To Mobile Platforms

Info is the new oil and Zuckerberg is the next Rockefeller. Last week we talked about Facebook’s successful commandeering of the geo-location space by integrating all major players with its API. Why did Facebook make this move? The answer is that mobile apps will define the future of commerce. Understanding this fact is key to…

Facebook ‘Places’ is not in Foursquare’s space[s]

The first in a multi-part series. Facebook Places, unlike Foursquare and Gowalla, is a feature not an app. Since the public unveiling of Facebook “Places”, the proverbial ”jump-to-conclusions mat” has been unfurled gratuitously by social media types across America. The implications of “Places” is not quite as revolutionary as many, including myself, had previously anticipated. While many seem…