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Branding: The Importance of Seasonal Branding

blog-seasonalSeasonal branding is a very successful and important strategy for companies to use when marketing themselves. Here is a few reasons on why we think seasonal branding is very useful:

1. Active and responsive

Through seasonal branding you will be constantly updating and changing your brand. This shows that your company is still active which will be very favorable to your clients. Also, seasonal branding makes your company seem more personal and clients will be able to relate more to the people working for your company.

2. People love the seasons

People love the seasons and doing seasonal things. Seeing companies using seasonal branding will be much more appealing to viewers. They will be intrigued by the brand and want to do more and see more with it.

3. Bumps search engine optimization

By using seasonal branding with your website you will become much more active online. This will therefore increase your relevance in the search engine. The longer you go without updating your website it becomes less relevant and will therefore be lower on the search. Keep your website updated to remain at the top of peoples search engines!

We have seen a lot of success while using seasonal branding with our Facebook site. We update our posts and cover photos with relevant seasonal topics and pictures. If you would like more helpful hints on how to use seasonal branding and how it can help you contact us today!

Category: Brand IdentityJuly 29, 2013
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Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
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