Marketing: Managing a Tight Timeline

We got to be a part of an exciting marketing initiative for one of our international clients, Cassiopae, who hosted an app challenge hackathon in Tunisia this month. This event will act as a model for additional challenges across the globe over the next year. Development We went through multiple stages of development in under three weeks: Overall…

Let’s be ‘Open’ to the Facebook Changes

Don’t say we didn’t warn you but Facebook has changed yet again. The other day we all checked our Facebook pages and found that everything was different. The first and most obvious change is the real-time feed of your friends’ updates on the upper right-hand side of the page.  Some are calling this the ‘real time Facebook’ while…

Facebook Evolves Again

If you are feeling a bit overwhelmed with all of the changes Facebook is rolling out lately, have no fear, we are here to help you. Privacy Improvements A few weeks ago Facebook added stronger privacy controls, giving users the ability to control who can see each individual update to their feed – friends, friends…

The Plus and Minus of Google+

The newest social network is finally here and we’ve been playing with it for close to a week now. Here are our thoughts on what businesses and individuals need to watch out for. Growth here is rapid. Google+ is projected to reach more than 20 million users in less than three weeks. This rapid growth brings new…

Shower Love on Your Website

Happy Valentine’s Day everyone! Hope you don’t forget to show a bit of love to your web presence in the next coming weeks. We’ve had many changes in Social Media and it’s time to tweak and reconnect to take advantage of all the bells and whistles. Twitter There are great ways to auto tweet your…

An Iblast Card Exclusive!

We are excited about our new partnership with New Canaan’s Iblast Card (I Buy Local and Shop in Town). Last year, we were a sponsor and greatly benefited from all the promotion Iblast Card did for us. As the year progressed and we got to know the owners, Carolyn Williams and Barbara Davis, we knew we wanted to…

You’re So Engaging!

Let’s all face it. We all went to school with the ‘popular’ group. They were always being mentioned, talking it up in the halls and everyone knew what they were doing. It was definitely their campaign to make sure everyone knew them! They were outgoing and ‘engaging.’ Well, that is one of our KEYWORDS when…

Oil Platforms To Mobile Platforms

Info is the new oil and Zuckerberg is the next Rockefeller. Last week we talked about Facebook’s successful commandeering of the geo-location space by integrating all major players with its API. Why did Facebook make this move? The answer is that mobile apps will define the future of commerce. Understanding this fact is key to…

The Facebook Platform

In my last post I talked about Facebook’s integration of “Places” and how it changed (or doesn’t) the social media landscape. The tale of Facebook’s late, well-planned, and well-executed entrance to the geo-location space followed by Foursquare’s and Gowalla’s single-file submission to Facebook’s geo-location system reveals what Facebook has become. It is no longer the social…

Facebook ‘Places’ is not in Foursquare’s space[s]

The first in a multi-part series. Facebook Places, unlike Foursquare and Gowalla, is a feature not an app. Since the public unveiling of Facebook “Places”, the proverbial ”jump-to-conclusions mat” has been unfurled gratuitously by social media types across America. The implications of “Places” is not quite as revolutionary as many, including myself, had previously anticipated. While many seem…