This is the time of year where a lot of marketing planning happens here at Nurenu. We have been working with clients as they plan the growth of their business in the new year. Here are a couple tips on how to position properly for growth.
Know Your Market
This encompasses a lot of things, competition, demographics, media markets; but foremost to us is understanding your competition. Understanding your competition allows you to evaluate the best way for you to market your product and how to make it clearly distinguishable from others. In doing this you can find a niche to grow into. Rather than elbowing your way into the market, you can slide in seamlessly.
Stick to What You Do Best
When preparing for growth stick to your fundamentals. You have a successful business model or line of products or else you wouldn’t be in this advantageous ‘scale up’ position. Trust that your central plan is working and utilize that at your initial stages of growth to help you move into a market. Don’t follow the shiny thing, stick with the plan.
Trust Your Gut
If it doesn’t feel right, it isn’t right. Review your plan that you created last year at this time, see what worked and what didn’t and don’t repeat mistakes. 2013 will be a great year if you listen to your intuition!