Skip to content
Nurenu Brand Marketing
Marketing Made Remarkable
Nurenu Brand Marketing
  • Home
  • About Us
  • Services
  • Portfolio
  • Blog
  • Podcasts
  • Contact Us
  • Home
  • About Us
  • Services
  • Portfolio
  • Blog
  • Podcasts
  • Contact Us

The Plus and Minus of Google+

The newest social network is finally here and we’ve been playing with it for close to a week now. Here are our thoughts on what businesses and individuals need to watch out for.

Growth here is rapid.

Google+ is projected to reach more than 20 million users in less than three weeks. This rapid growth brings new follows and friends into the network, and like Quoara a few months ago, we expect most users to be overwhelmed. While Google+ offers ways to organize your friends (into circles), it will still take some time for users to get on top of things. Read Tara Hunt’s account of the torrent of follows she had to grapple with here.

It takes work to control the flood of information.

We agree with Robert Scoble who says Google+ needs a filtering mechanism before it goes mainstream.

One way to filter is by separating out your contacts into different circles and following only those circles you might be interested in at the moment. However, as Scoble points out, unlike Facebook Groups, where the associations are by interest, Google+ circles are ad hoc and there’s no guarantee that your circle of friends in the healthcare industry (for example) will talk about healthcare issues.

Friendship on Google+ is asynchronous.

On Google+ you can follow anyone you want to but unlike Facebook and Linkedin, the people you follow are under no obligation to follow you back. This makes Google+ more like Twitter, a fact noted my many, including GigaOm’s Matthew Ingram who points out that Google+ may be a bigger threat to Twitter than it is to Facebook.

Although Google+ adds a layer (circle) between the consumer and businesses, it boasts the Twitter-esq ability to network effectively with other businesses. And, like Twitter, Google+ will allow like-minded companies to engage each other without scaring off their consumers.

Google+ is real time.

Ingram’s article also points out that Google+ content sharing and interactions all take place in real-time, which creates a real threat towards the Twitter format. There is no ‘wall’ for you to share and archive. There is only the torrent of information you actively share in real-time with your various circles or with all of your friends.

The business experience is still unclear.

Some businesses have already signed up and created profiles. Google is promising a better user experience for business users and has asked businesses to hold off on signing up until it is ready.

There have already been reports of spammers and the early adopter community on Google+ has been quick to report any signs of brands trying to work their way into communities.

Careful …Google+ is not there yet. Start thinking outside of the box.

Our advice to businesses: be patient. It would be ill-advised to jump into the un-defined waters of this website before Google’s approval. Right now, people are looking for people and not for businesses.

However, prime your keyboards and get ready to join the network soon. Once the users become comfortable with the Google system, you can be sure that there will be an amazing amount of opportunity to be realized. Savvy consumers may even start building a “deals” or “coupons” circle, which could provide distance between consumers and their social life yet allow them to engage with businesses on their own terms. This will provide businesses a very real opportunity to be “polite” online (an increasingly difficult achievement through Facebook).

Category: Social MediaJuly 13, 2011
Share this post
Share on FacebookShare on Facebook TweetShare on Twitter Pin itShare on Pinterest

Related posts

Two Heads Podcast: Episode 39 – Develop Your Social Platform – Less Time, More Success
June 5, 2018
Waiting to go speak to interior designers on Instagram engagement and Instagram stories!
February 6, 2018
Two Heads Podcast: Episode 20 – Social Media – How Much Is Enough To Engage Our Audience
January 24, 2018
Two Heads Podcast: Episode 14 – Instagram – Monetizing Maniacs
December 12, 2017
Two Heads Podcast Episode 8 – Why LinkedIn is Critical For Your Business
October 31, 2017
Two Heads Podcast Episode 6 – Exploding Your Presence on Social Media
October 17, 2017
Categories
  • About Nurenu Clients
  • Advertising
  • Brand Identity
  • Event Marketing
  • Loupe Ink
  • Marketing
  • News
  • Public Relations
  • Remarkable
  • Sales & Marketing Materials
  • Seasonal Marketing
  • Small Business Podcast
  • Social Media
  • Strategy & Consulting
  • Two Heads Podcast
  • Website Development
Tags
Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
Search
Categories
  • About Nurenu Clients
  • Advertising
  • Brand Identity
  • Event Marketing
  • Loupe Ink
  • Marketing
  • News
  • Public Relations
  • Remarkable
  • Sales & Marketing Materials
  • Seasonal Marketing
  • Small Business Podcast
  • Social Media
  • Strategy & Consulting
  • Two Heads Podcast
  • Website Development
Tags
Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
Recent Posts
  • The Best Small Business Show: Episode 288 – The Best Ways To Network & Grow Your Business
  • The Best Small Business Show: Episode 287 – When A Banking Crisis Hits Home
  • The Best Small Business Show: Episode 286 – Why Color Counts In Your Branding
  • The Best Small Business Show: Episode 285 – How To Handle Bad Comments On Social Media
  • The Best Small Business Show: Episode 284 – Boost Your Video Presence
203.966.2228
43 Pine Street
New Canaan, CT 06840

© 2023 NURENU BRAND MARKETING, LLC

Making Marketing Remarkable

Subscribe to Nurenu's Email Newsletter
© 2018 nurenu brand marketing llc.