Skip to content
Nurenu Brand Marketing
Marketing Made Remarkable
Nurenu Brand Marketing
  • Home
  • About Us
  • Services
  • Portfolio
  • Blog
  • Podcasts
  • Contact Us
  • Home
  • About Us
  • Services
  • Portfolio
  • Blog
  • Podcasts
  • Contact Us

Let’s be ‘Open’ to the Facebook Changes

Sep232011
Social Media

Don’t say we didn’t warn you but Facebook has changed yet again.

The other day we all checked our Facebook pages and found that everything was different. The first and most obvious change is the real-time feed of your friends’ updates on the upper right-hand side of the page.  Some are calling this the ‘real time Facebook’ while others are calling it distracting.

Facebook has also eliminated the links for “Top Stories” and “Most Recent,” changing the News Feed to adjust its content based on the last time you checked it. You also have the option, via a pull-down menu at the top of the Feed, to change what stories actually appear

But Facebook saved the biggest changes for yesterday’s F8 Developers Conference.

The Timeline – Your Life Online

The change that’s getting the most attention is the Timeline. This is a radical rethinking and redesign of the profile page. Visually and functionally, it’s a whole new profile. Facebook is calling the Timeline the place “to tell your story from beginning, to middle, to now.” Users will love the new layout options and the new class of apps that lets them share the music they are listening to, the food they are cooking or the movies they are watching. Privacy advocates will no doubt hate it for the exact same reasons.

Open Graph – More Than Just Likes

Along with the Timeline, Facebook introduced a new version of Open Graph allowing for deeper and more meaningful connections between users and the things they do and like. Now you can connect to anything in any way that you like.  You don’t need to ‘like’ a song, you can just ‘listen’ to it.

This makes possible a whole new class of apps to share lifestyle and media (music and images) and new ways to help you discover new things through your friends’ connections. For example, you can play and share your friends music though the new Spotify app and watch movies from the movie link through the Netflix app. If you see one of your friends is listening to a song on Spotify, you can click on that update in the ticker and listen along with them.

In short, it’s all about verbs – like, listen, read, cook or run instead of just like.

The Future of Search is Social

What does this all mean? Discovery is moving from a search function to a social one. What started with Amazon reviews and tagging has now grown into a whole ecosystem of recommendations based on what our friends and relations have chosen to like, watch, buy, listen to or read. This is what Google is betting on with its +1 button on Google+ and Facebook is right there next to them.

As always, if you have any questions or concerns on how you can use Facebook to promote your business, we are here to help!

Category: Social MediaSeptember 23, 2011
Share this post
Share on FacebookShare on Facebook TweetShare on Twitter Pin itShare on Pinterest

Related posts

Two Heads Podcast: Episode 39 – Develop Your Social Platform – Less Time, More Success
June 5, 2018
Waiting to go speak to interior designers on Instagram engagement and Instagram stories!
February 6, 2018
Two Heads Podcast: Episode 20 – Social Media – How Much Is Enough To Engage Our Audience
January 24, 2018
Two Heads Podcast: Episode 14 – Instagram – Monetizing Maniacs
December 12, 2017
Two Heads Podcast Episode 8 – Why LinkedIn is Critical For Your Business
October 31, 2017
Two Heads Podcast Episode 6 – Exploding Your Presence on Social Media
October 17, 2017
Categories
  • About Nurenu Clients
  • Advertising
  • Brand Identity
  • Event Marketing
  • Loupe Ink
  • Marketing
  • News
  • Public Relations
  • Remarkable
  • Sales & Marketing Materials
  • Seasonal Marketing
  • Small Business Podcast
  • Social Media
  • Strategy & Consulting
  • Two Heads Podcast
  • Website Development
Tags
Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
Search
Categories
  • About Nurenu Clients
  • Advertising
  • Brand Identity
  • Event Marketing
  • Loupe Ink
  • Marketing
  • News
  • Public Relations
  • Remarkable
  • Sales & Marketing Materials
  • Seasonal Marketing
  • Small Business Podcast
  • Social Media
  • Strategy & Consulting
  • Two Heads Podcast
  • Website Development
Tags
Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
Recent Posts
  • The Best Small Business Show: Episode 288 – The Best Ways To Network & Grow Your Business
  • The Best Small Business Show: Episode 287 – When A Banking Crisis Hits Home
  • The Best Small Business Show: Episode 286 – Why Color Counts In Your Branding
  • The Best Small Business Show: Episode 285 – How To Handle Bad Comments On Social Media
  • The Best Small Business Show: Episode 284 – Boost Your Video Presence
203.966.2228
43 Pine Street
New Canaan, CT 06840

© 2023 NURENU BRAND MARKETING, LLC

Making Marketing Remarkable

Subscribe to Nurenu's Email Newsletter
© 2018 nurenu brand marketing llc.