On occasion, we will have a client come to us with branding concerns. Usually the past firm designed a brand look without taking into account their identity. This can lead to unfocused and impersonal branding which is not only apparent to the client but also to the customer.
At Nurenu, three things are paramount when we build a brand identity for a client. The first, and most important, we listen to what the client actually wants. We never insist that what we know better, and we never tell them they’re wrong. This is about their identity, and they should feel the ownership. We are all a team when it comes to creating this identity. Secondly, we want to make sure that the branding is unique to ensure that when potential customers see the mark, they know exactly who it is. Finally, we want their branding to be consistent across all platforms. With consistency we reinforce their brand, so their message is strong and clear.
Have you initiated a brand review lately? This can be a great first step to creating an effective and efficient brand. We would love to help you make these things happen for you. Take a look at our brand identity portfolio to see how we have worked with a variety of client companies. We are here to help, call today.
