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Branding: Take Ownership of Your Identity

Mar122013
Brand Identity

On occasion, we will have a client come to us with branding concerns. Usually the past firm designed a brand look without taking into account their identity. This can lead to unfocused and impersonal branding which is not only apparent to the client but also to the customer.

At Nurenu, three things are paramount when we build a brand identity for a client. The first, and most important, we listen to what the client actually wants. We never insist that what we know better, and we never tell them they’re wrong. This is about their identity, and they should feel the ownership. We are all a team when it comes to creating this identity. Secondly, we want to make sure that the branding is unique to ensure that when potential customers see the mark, they know exactly who it is. Finally, we want their branding to be consistent across all platforms. With consistency we reinforce their brand, so their message is strong and clear.

Have you initiated a brand review lately? This can be a great first step to creating an effective and efficient brand. We would love to help you make these things happen for you. Take a look at our brand identity portfolio to see how we have worked with a variety of client companies. We are here to help, call today.

Category: Brand IdentityMarch 12, 2013
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Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
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