S.E. Minor is one of the oldest continuously operating land surveying companies in the area. A fixture in Fairfield and Westchester counties since 1887, S.E. Minor has build a solid reputation for delivering quality work for their clients.
Building their business through career-defining projects, S.E. Minor felt there was little need to focus on the company’s brand. However, when the senior partnership retired and new management took over, the time was ripe for rebranding and a completely updated visual identity. Our creative team worked hand-in-hand with the new leadership to strike the right balance between cutting edge and historical importance both in copy and design.
Their new logo is simple, clean and elegant and able to work within a variety of applications – from print advertising and sales support materials, to employee apparel and truck wraps. The new mobile-optimized website highlights their services as well as key portfolio projects, and efficiently directs visitors to the information they are seeking. Updated copy speaks to the firm’s core capabilities and technology investments.