Social Media: Knowing Where You Belong
With the dizzying array of social media platforms, it can be challenging to determine where your business belongs, and which platform will actually deliver results for your company.
Twitter Me This: Is Tweeting a Half-Baked Idea?
About 8,250 twitter posts ago I made the conscious decision to begin to tweet to the world. At the time I didn’t know why, nor did I know what to say.
Social Media Seminar
On March 4, 2013 our President, BJ Flagg, will be a featured speaker and panelist at the New Canaan Chamber of Commerce’s Social Media Seminar. This is an event for local businesses in New Canaan to learn about social media on many different levels with many breakout sessions depending on interest. BJ’s session will be…
Winning Social Media Campaigns
Earlier this month we were awarded a Commendation of Merit for our work on behalf of Jack’s Abby Brewing by the Society for New Communications Research (SNCR). The commendation, in the social marketing category, corporate division, was announced at the Society’s 2011 Awards Banquet in Cambridge, MA. SNCR is a research and education foundation and think tank founded in…
Let’s be ‘Open’ to the Facebook Changes
Don’t say we didn’t warn you but Facebook has changed yet again. The other day we all checked our Facebook pages and found that everything was different. The first and most obvious change is the real-time feed of your friends’ updates on the upper right-hand side of the page. Some are calling this the ‘real time Facebook’ while…
Facebook Evolves Again
If you are feeling a bit overwhelmed with all of the changes Facebook is rolling out lately, have no fear, we are here to help you. Privacy Improvements A few weeks ago Facebook added stronger privacy controls, giving users the ability to control who can see each individual update to their feed – friends, friends…
The Plus and Minus of Google+
The newest social network is finally here and we’ve been playing with it for close to a week now. Here are our thoughts on what businesses and individuals need to watch out for. Growth here is rapid. Google+ is projected to reach more than 20 million users in less than three weeks. This rapid growth brings new…
Five Reasons to Join Twitter Today
Is it time for you join Twitter? We think so. The perks of joining the Internet’s unfolding sensation are growing by an average of 460,000 new users a day. The hyper-expansive site has had people buzzing about its capabilities since its inception, and the advantages of creating a Twitter account today will benefit you and your…
Foursquare in Four Easy Steps
Sophisticated mobile apps are now giving smart phone users a whole host of tools to help them find out where to shop, dine, and find entertainment wherever they are, right at their fingertips. Add to that the ability to instantly share their location and leave behind tips and reviews and you have a powerful combination…
You’re So Engaging!
Let’s all face it. We all went to school with the ‘popular’ group. They were always being mentioned, talking it up in the halls and everyone knew what they were doing. It was definitely their campaign to make sure everyone knew them! They were outgoing and ‘engaging.’ Well, that is one of our KEYWORDS when…
The Facebook Platform
In my last post I talked about Facebook’s integration of “Places” and how it changed (or doesn’t) the social media landscape. The tale of Facebook’s late, well-planned, and well-executed entrance to the geo-location space followed by Foursquare’s and Gowalla’s single-file submission to Facebook’s geo-location system reveals what Facebook has become. It is no longer the social…
Facebook ‘Places’ is not in Foursquare’s space[s]
The first in a multi-part series. Facebook Places, unlike Foursquare and Gowalla, is a feature not an app. Since the public unveiling of Facebook “Places”, the proverbial ”jump-to-conclusions mat” has been unfurled gratuitously by social media types across America. The implications of “Places” is not quite as revolutionary as many, including myself, had previously anticipated. While many seem…