Google has responded to the fact that users are accessing websites from mobile devices in increasing numbers and changed its algorithm. This move affects search results in two ways:
1. More mobile friendly websites in search results
Google is now placing more weight on mobile-friendliness as a ranking signal, which will have a significant impact in their search results. Users will now find it easier to get relevant, high quality search results for their devices.
2. More relevant app content in search results
Google is now using information from indexed apps as a factor in ranking for search results so users searching from their phones will be pushed to install the corresponding apps where appropriate.
What does this mean?
The short of it is that your search results rankings will start to be affected if your site is not mobile responsive. For companies who don’t have a budget to allocate towards Google Adwords, this can have serious repercussions and loss of traffic.
You can test your site’s score by clicking on the following link (https://www.google.com/webmasters/tools/mobile-friendly/) to see how Googlebot views your site. You should also review your Google Analytics to see the percentage of traffic coming from a mobile device. Based on what you find, your next step might be to call Nurenu, because we have been building mobile responsive sites since it first became a thing.
Visit our Portfolio to see how we have been innovating mobile responsive design for our clients since its inception.