Jade is the brainchild of Maxine Berg- a former commercial lawyer whose personal experiences in yoga and barre studios led her to create a boutique for those looking for stylish, comfortable clothing beyond what everyone else was wearing. Her blend of beautiful athleisure styles drawn from New York designers and high performance pieces provides a fashionable all-day answer to the eternal question “What do I wear?”
The Jade Active.Life.Style brick and mortar store in New Canaan, Connecticut was so successful that Maxine decided to take on a new challenge: bringing her brand and top-quality, small collection clothing to an online audience. Her customers had previously inquired if and when she was planning to expand into online sales, but Maxine wanted to wait until she had the time and the right partner to create a site worthy of her gorgeous merchandise. Nurenu worked with her to design an online store that was clean, modern, and provided her customers with an easy and attractive way to make their purchases electronically.
Her site is a light, mobile-responsive all-encompassing e-commerce solution especially designed for Jade’s market and goods. It has a robust back end configured to accept multiple payment types, and personalized categories and collections created expressly for Jade’s particular niche. Copy and imagery are used throughout the site to enhance the visitor’s experience, and the many different options associated with the products are well displayed in an intuitive way.
