Linda Creedon, founder and owner of Pegasus Interiors, approached us earlier this year to help her with a problem- she had too many sites, and their stratification was starting to negatively affect her business. She needed each piece of her business consolidated neatly and concisely into one site, to convert it into a powerful marketing tool. Our solution was creating a site with a specifically designed navigation to control user flow, making it easier for clients to navigate and easier for Linda to collect important information.
UX: User Experience
We wanted the new homepage to act as a funnel for visitors, pushing them in the direction of the specific services that they needed. The homepage features atypical graphics that serve as signposts for visitors, forcing them into the site architecture. The homepage also features a large slider that highlights interior design work and serves as a snapshot of the portfolio within the site.
Navigation
The user experience for Pegasus Interiors was crucial for the site’s success. As an interior design firm they not only create custom interiors, they also provide specialty window treatments for clients. We wanted the site to be a tool for those two specific services. What we have is a step-by-step navigation that leads the visitor through the window treatment selection process, from the fabric selection process all the way to fitting and measurements. This function features an immense database of fabrics- with robust photos and easily navigable search tools it gives the fabric selection process a high degree of intuitive use for the client. The workflow also features interactive forms that translates all of this information into an easy to use database for Linda to access. Making her website an integral part of her process.
Backend
Many of our sites’ backend utilizes WordPress as a CMS (Content Management System). We use this CMS because it is an incredible useful tool to manage large pieces of content both for us and for our clients. In the instance of Pegasus it was crucial that the content management process be easy so the client could update her blog easily, add to her photo gallery, and adjust the fabrics database.
Conclusion
What we have now for Linda is a robust site that serves its dual function both as a marketing tool as well as a workflow tool.
Click here to take a look at Pegasus Interior’s new website!
