In recent months we’ve been talking with our clients about content refreshing. In fact we’ve been talking about it almost daily. It’s something that we can’t stress enough. The most surprising thing for us though, is that this idea of updating content wasn’t intuitive to our clients, or to many people at large. So we thought we might break it down for everyone.
Content Frequency
Sites should be updated at LEAST once a month is that you don’t want your site looking abandoned. Your website is your cyber-hub. Just like you wouldn’t want people thinking that your bricks-and-mortar store was deserted you don’t want them thinking the same about your website. Easy little things like picture updates or seasonal updates be just the thing!
Updates Can Say A Lot about Your Business
You were serious enough to commission a website, you should be serious about the maintenance of it. Their first impression of your business will most likely be made by your website- make that first impression count. Make your professional blog posts relevant and prurient to show people that you’re engaged!
Make the Search Engine Notice You
Finally, website content updating makes search engines pay attention to you. They notice image and type updates, which in turn makes you more relevant in search results, ultimately the BEST way to attract people to your site.
We’re more than happy to help you all with your content updates, managing them as well as coming up with ideas. That’s what we’re all about, making you all look nu!
