Integrated Marketing With a Green Thumb

As the summer rolls into its last month of plump tomatoes and memories of azaleas, it’s a perfect time to update your business’ integrated marketing needs. Just as a garden can’t be planted and bloomed in the same week, your integrated marketing measures need to be implemented and maintained with an eye toward the future.…

Has Spring Sprung?

Ah, finally! This has been a long winter for us in the Connecticut and Massachusetts area. We fully anticipate these first days of spring dreaming of some outdoor chores and great walks. Then, BAM, 6″ of snow in the forecast and we are back to snowblowers and early school dismissals! Spring Backfires But alas, work…

Oil Platforms To Mobile Platforms

Info is the new oil and Zuckerberg is the next Rockefeller. Last week we talked about Facebook’s successful commandeering of the geo-location space by integrating all major players with its API. Why did Facebook make this move? The answer is that mobile apps will define the future of commerce. Understanding this fact is key to…