The artwork for the Kiwanis Club of New Canaan and New Canaan YMCA’s annual Circus Event is a great example of vector-based images. This six-year partnership has created not only a successful event but a specific list of both digital and print based needs.
Katie, our lead creative in the New Canaan office, has developed graphics over time that easily convert to any size for each application. Whether printing big banners, posters, or even small tickets and newspaper ads, we have no loss in image quality.
This past year we went 3D and created a circus-themed promotional mini-golf course which worked fine with the images. “It’s been fun to see the transition of the brand for the event and know we can keep on updating and using the look year to year,” said Katie.