We are excited about our new partnership with New Canaan’s Iblast Card (I Buy Local and Shop in Town). Last year, we were a sponsor and greatly benefited from all the promotion Iblast Card did for us. As the year progressed and we got to know the owners, Carolyn Williams and Barbara Davis, we knew we wanted to…
I went to visit my daughter, Mimie, who lives on her own now. She lives in a lovely neighborhood with well tended lawns and caring neighbors. I had come to check-in on Thanksgiving plans and I have to admit that I wasn’t quite in the holiday mood. As I rounded the bend to her home,…
I’ve spent the week blogging about Planning and it’s been a real learning experience for me. I planned out the week a while back, knowing this is the season we at Nurenu like our clients to think about their company’s plans. If we reflect on the past, discuss the present and envision the future, we…
Oh, it’s that time of year again! You need the orange scarf for Aunt Minna and the perfect, let’s think, green scarf for Aunt Jean. You decide to go to the department store to try your luck. You’ve gone to this store since you were a kid and you have a misconceived notion that you’ll…
People who know me, know it took everything not to put an exclamation point at the end of that title! (Got one in!…two) With a word like wow, how can one resist? This fall in New England is a perfect example of managed expectations with a side order of WOW. We all know fall is…
My pup is an avid show watcher. Unlike her predecessor, Nina is a high tech viewer. She will watch on the PC or the TV, goodness, she has snagged looks on the iPad and iPhone with interest. She loves the animals, especially when they ‘talk’ to her. She thinks Animal Planet was made for her…
Up here in New England we awoke to sleet and snow, with a wind blowing in from the Atlantic. An early arrival of winter for sure. I laid there rest assured that all was well. I had prepared. Just yesterday, I raked the leaves to the street for pickup, I got out the snow shovels…
Let’s all face it. We all went to school with the ‘popular’ group. They were always being mentioned, talking it up in the halls and everyone knew what they were doing. It was definitely their campaign to make sure everyone knew them! They were outgoing and ‘engaging.’ Well, that is one of our KEYWORDS when…
Info is the new oil and Zuckerberg is the next Rockefeller. Last week we talked about Facebook’s successful commandeering of the geo-location space by integrating all major players with its API. Why did Facebook make this move? The answer is that mobile apps will define the future of commerce. Understanding this fact is key to…
In my last post I talked about Facebook’s integration of “Places” and how it changed (or doesn’t) the social media landscape. The tale of Facebook’s late, well-planned, and well-executed entrance to the geo-location space followed by Foursquare’s and Gowalla’s single-file submission to Facebook’s geo-location system reveals what Facebook has become. It is no longer the social…
The first in a multi-part series. Facebook Places, unlike Foursquare and Gowalla, is a feature not an app. Since the public unveiling of Facebook “Places”, the proverbial ”jump-to-conclusions mat” has been unfurled gratuitously by social media types across America. The implications of “Places” is not quite as revolutionary as many, including myself, had previously anticipated. While many seem…
“My Aunt Does the Best T-shirts” Ah, the coveted 18-24 demographic. What if I told you that I have a lock on this slice of heaven on a micro-level, nationally! Shocked? Don’t be. I have honed these connections since their birth and now my notoriety is viral. I’m talking t-shirt designs! Sure, I’d like to…