Let’s be ‘Open’ to the Facebook Changes

Don’t say we didn’t warn you but Facebook has changed yet again. The other day we all checked our Facebook pages and found that everything was different. The first and most obvious change is the real-time feed of your friends’ updates on the upper right-hand side of the page.  Some are calling this the ‘real time Facebook’ while…

Facebook Evolves Again

If you are feeling a bit overwhelmed with all of the changes Facebook is rolling out lately, have no fear, we are here to help you. Privacy Improvements A few weeks ago Facebook added stronger privacy controls, giving users the ability to control who can see each individual update to their feed – friends, friends…

Exploring the Real Time Web at the #140Conf

Tomorrow, our public relations and social media maven David Parmet  is participating the Hudson Valley 140 Character conference (#140ConfHV) in Kingston, NY. Jeff Pulver launched the first #140 Character Conference in 2009. Since then numerous #140Confs have been held around the world, exploring the effects of the real-time Internet on individuals, business and society. Kingston…

Integrated Marketing With a Green Thumb

As the summer rolls into its last month of plump tomatoes and memories of azaleas, it’s a perfect time to update your business’ integrated marketing needs. Just as a garden can’t be planted and bloomed in the same week, your integrated marketing measures need to be implemented and maintained with an eye toward the future.…

The Plus and Minus of Google+

The newest social network is finally here and we’ve been playing with it for close to a week now. Here are our thoughts on what businesses and individuals need to watch out for. Growth here is rapid. Google+ is projected to reach more than 20 million users in less than three weeks. This rapid growth brings new…

Five Reasons to Join Twitter Today

Is it time for you join Twitter? We think so. The perks of joining the Internet’s unfolding sensation are growing by an average of 460,000 new users a day. The hyper-expansive site has had people buzzing about its capabilities since its inception, and the advantages of creating a Twitter account today will benefit you and your…

Foursquare in Four Easy Steps

Sophisticated mobile apps are now giving smart phone users a whole host of tools to help them find out where to shop, dine, and find entertainment wherever they are, right at their fingertips. Add to that the ability to instantly share their location and leave behind tips and reviews and you have a powerful combination…

Has Spring Sprung?

Ah, finally! This has been a long winter for us in the Connecticut and Massachusetts area. We fully anticipate these first days of spring dreaming of some outdoor chores and great walks. Then, BAM, 6″ of snow in the forecast and we are back to snowblowers and early school dismissals! Spring Backfires But alas, work…

Shower Love on Your Website

Happy Valentine’s Day everyone! Hope you don’t forget to show a bit of love to your web presence in the next coming weeks. We’ve had many changes in Social Media and it’s time to tweak and reconnect to take advantage of all the bells and whistles. Twitter There are great ways to auto tweet your…

An Iblast Card Exclusive!

We are excited about our new partnership with New Canaan’s Iblast Card (I Buy Local and Shop in Town). Last year, we were a sponsor and greatly benefited from all the promotion Iblast Card did for us. As the year progressed and we got to know the owners, Carolyn Williams and Barbara Davis, we knew we wanted to…

Giving Thanks

I went to visit my daughter, Mimie, who lives on her own now. She lives in a lovely neighborhood with well tended lawns and caring neighbors. I had come to check-in on Thanksgiving plans and I have to admit that I wasn’t quite in the holiday mood. As I rounded the bend to her home,…