Marketing: Managing a Tight Timeline

We got to be a part of an exciting marketing initiative for one of our international clients, Cassiopae, who hosted an app challenge hackathon in Tunisia this month. This event will act as a model for additional challenges across the globe over the next year. Development We went through multiple stages of development in under three weeks: Overall…

Local Makes a Difference

Sometimes our best resources are right in front of us. Often we get distracted by too big of a picture, and don’t realize that those situated locally are fully capable of contributing to our success and in turn, us contributing to their success. It’s all about intangibles- those little things that come from the dedication…

Branding: Nu and Fresh Shirts

Sometimes branding comes down to what your company team is wearing. This is a great time to re-enforce the strength of the brand. We recently worked with RFH Custom Embroideryto create nice polos for the Gerbert & Sons Landscaping & Irrigation Team. The brand was important but so was the wick-wear fabric, the embroidery thread color, and the…

nurenu.com – We’ve Been Renewed!

2008 nu Four years ago we designed our own website using some of the newest technology at the time. Our company had only one office and a specific demographic to reach. Our demands included: Visually pleasing Fast-loading times Easy navigation Blog technology As we launched we thought, “Oh, we’ll be able to have this for…

Winning Social Media Campaigns

Earlier this month we were awarded a Commendation of Merit for our work on behalf of Jack’s Abby Brewing by the Society for New Communications Research (SNCR). The commendation, in the social marketing category, corporate division, was announced at the Society’s 2011 Awards Banquet in Cambridge, MA. SNCR is a research and education foundation and think tank founded in…

The State of the Interest

When Mary Meeker speaks, folks in the Internet and tech industries sit up and listen.  Meeker, currently a partner at Kleiner Perkins, one of the top venture capital firms in Silcon Valley, is widely respected for her knowledge and experience and ability to spot a trend a mile away. Meeker has been reporting on the…

Why Should I Care About HTML5?

As the Web has grown, so has the need of developers for tools to add more media, interactivity, integration with databases and other advanced features into their website. The Web began in 1990 as a platform for scientists to easily access research across the Internet.  It has grown into a platform for entertainment, social interaction…

It’s A Steve Jobs World

Some of us at Nurenu are old enough to remember what computers were like before the Macintosh. Others can barely remember a time before the iPod. We are an Apple shop All of our work is done on iMacs or MacBook Pros. We communicate on our iPhones and use our iPads in meetings and at…

Let’s be ‘Open’ to the Facebook Changes

Don’t say we didn’t warn you but Facebook has changed yet again. The other day we all checked our Facebook pages and found that everything was different. The first and most obvious change is the real-time feed of your friends’ updates on the upper right-hand side of the page.  Some are calling this the ‘real time Facebook’ while…