Oil Platforms To Mobile Platforms

Info is the new oil and Zuckerberg is the next Rockefeller. Last week we talked about Facebook’s successful commandeering of the geo-location space by integrating all major players with its API. Why did Facebook make this move? The answer is that mobile apps will define the future of commerce. Understanding this fact is key to…

The Facebook Platform

In my last post I talked about Facebook’s integration of “Places” and how it changed (or doesn’t) the social media landscape. The tale of Facebook’s late, well-planned, and well-executed entrance to the geo-location space followed by Foursquare’s and Gowalla’s single-file submission to Facebook’s geo-location system reveals what Facebook has become. It is no longer the social…

Facebook ‘Places’ is not in Foursquare’s space[s]

The first in a multi-part series. Facebook Places, unlike Foursquare and Gowalla, is a feature not an app. Since the public unveiling of Facebook “Places”, the proverbial ”jump-to-conclusions mat” has been unfurled gratuitously by social media types across America. The implications of “Places” is not quite as revolutionary as many, including myself, had previously anticipated. While many seem…

Brainstorming Makes a Brand Unstoppable

“My Aunt Does the Best T-shirts” Ah, the coveted 18-24 demographic. What if I told you that I have a lock on this slice of heaven on a micro-level, nationally! Shocked? Don’t be. I have honed these connections since their birth and now my notoriety is viral. I’m talking t-shirt designs! Sure, I’d like to…

What We Are All Thankful For

What is the beginning of the Holiday season for you? Is it the Macy’s Thanksgiving Day Parade in NYC? Is it the smell of a special recipe that changes your whole spirit? For me, it’s the sight of our very own, The Whitney Shop’s Holiday windows. What a surprise I got when I came into work yesterday with our…

Brown’s Famous Donuts Since 1976

Who among us loves donuts? If eaten in moderation,* donuts are the yummiest! On a recent trip to Ocean City, New Jersey I was taking an early morning walk on the boardwalk with a close friend. What a view and the people watching is top notch. If I walk the whole boardwalk and back (5…

So What’s This Social Media Thing?

Over the weekend, I was prepping for my presentation tomorrow on Social Media and I took a break to attend a dinner. I was seated next to a wonderful person from England who requested to sit next to me. Her first question was “So, what’s this social media thing?” I paused for a minute and…

Consistency Counts

Whether you’re marketing yourself, product, or service, consistency counts. The reason is simple. A consistent message is more memorable. When you are consistent, you are communicating the exact message you want over and over again, for maximum impact. We seem to know this intuitively when it comes to visual communications. We see the same Nike…