The most famous up-sell in history is probably one of the simplest ideas ever. Asking clients if they want something they didn’t realize they needed or want. This is one of the most important elements in creating an effective user experience for your website. As you begin strategic planning for your new site you need to revisit your current business model and marketing plan. Get a clear picture of how you will guide your current and prospective client through your site and, just as you do in person, close your sale.
Increase your conversion ratio
We see more often than not that the “close” has not been considered. If you think of your current sales process, the site should have points to provide information, overcome objections and provide a clear outline of how you would work with them. Through Google Analytics you can actually set conversion points to measure the success of your sales flow and continually assess its effectiveness.
Increase your average transaction
The best part of the website experience is to provide visitors with opportunities to purchase the service or product, as well as provide a thinking moment to give them opportunities to add on to their purchase. When users get to the purchase moment, they are more willing to make an add-on purchase if you provide sufficient reason to do so. This taps into an impulsive want or unbeknownst need. Thinking through this point in the purchase process can be a real game changer to your sales margin. Consider what you can add and how they may react.
Ask them to return (customer outreach)
After the sale, you do have a harder time bringing them back to the site. If they have been happy with the sale and perceive a worth in returning, make their trip back worth it. Consider incentives to entice them back, either with a value add or a coupon discount with a thoughtful benefit. If you always treat the consumer as an educated shopper, the trust will be there to return.
