Suddenly, Pokémon Go is all anyone can talk about. It’s everywhere: on TV, on social media, in the news. As a marketing firm, we never underestimate the power of pop culture- even if the extreme popularity doesn’t last, connecting to people through something they’re passionate about, or having a lot of fun with, is always a great idea.
Right now, there are people hunting Pokémon everywhere. And smart businesses are playing right along with them; using the phenomenon to drive foot traffic and interest in their products through people’s interest in Pokémon. If you want to get in the game, too, here are marketing ideas to help you reach out!
One very concrete thing you, as a business, can do is set lures. Lures are items you can purchase within the game, which attract more Pokémon to the place they are set. More Pokémon equals more foot traffic, particularly if you’re smart about letting people know. And you can buy a whole business day’s worth for under $10, which makes it a very worthwhile investment!
Promote local Pokémon on Social Media
Everyone is looking for that elusive Pokémon- or for a neighborhood that has different Pokémon than theirs. Grabbing pictures of the rarer Pokémon in your area, and posting them on social media, can pull in new customers who might otherwise not be in your neighborhood.
Businesses who have declared an affiliation with a particular Pokémon team or gym are being re-tweeted and shared on Facebook all over the place these days. It’s also a great way to make a personal connection to your customers, and if your employees are playing, it makes work more fun.