Good salespeople are information hunters. We love to use all the tools at our disposal to ferret out data on leads, to increase the speed of conversion to sales. People in my office will say I won’t give up till I find out as much as I can. Once I think I ‘know’ a person, all bets are off!
How does Google Analytics play a part you ask? Google Analytics has all kinds of great functions that can tell you about the big picture – site traffic numbers, most popular pages, even where people came from to get to your site—but it also has a lesser known function. It tracks the service provider or internet network that a visitor used to connect to your site. Now, this isn’t helpful if they’re connecting generically from a service provider such as Comcast, but it can be tremendously helpful if they are connecting from a business network. Having just that small bit of information can help confirm a prospect’s interest- and if they’re interested enough to visit your site then they’re worth you shooting an email or giving a call.
Each time I go into Google Analytics I am always surprised at the amount I learn – such a benefit to us in the sales trenches. Even the smallest bit of information can be leveraged into a giant opportunity.
Oh, by the way, and thanks for visiting our site, we see you there!