We are excited about our new partnership with New Canaan’s Iblast Card (I Buy Local and Shop in Town). Last year, we were a sponsor and greatly benefited from all the promotion Iblast Card did for us. As the year progressed and we got to know the owners, Carolyn Williams and Barbara Davis, we knew we wanted to…
I went to visit my daughter, Mimie, who lives on her own now. She lives in a lovely neighborhood with well tended lawns and caring neighbors. I had come to check-in on Thanksgiving plans and I have to admit that I wasn’t quite in the holiday mood. As I rounded the bend to her home,…
I’ve spent the week blogging about Planning and it’s been a real learning experience for me. I planned out the week a while back, knowing this is the season we at Nurenu like our clients to think about their company’s plans. If we reflect on the past, discuss the present and envision the future, we…
People who know me, know it took everything not to put an exclamation point at the end of that title! (Got one in!…two) With a word like wow, how can one resist? This fall in New England is a perfect example of managed expectations with a side order of WOW. We all know fall is…
Let’s all face it. We all went to school with the ‘popular’ group. They were always being mentioned, talking it up in the halls and everyone knew what they were doing. It was definitely their campaign to make sure everyone knew them! They were outgoing and ‘engaging.’ Well, that is one of our KEYWORDS when…
“My Aunt Does the Best T-shirts” Ah, the coveted 18-24 demographic. What if I told you that I have a lock on this slice of heaven on a micro-level, nationally! Shocked? Don’t be. I have honed these connections since their birth and now my notoriety is viral. I’m talking t-shirt designs! Sure, I’d like to…
The holiday season is in full force and we are ready for a bit of a break to recharge, take in a bit of skiing, paint, relax and rejuvenate. We will be on an “email/phone only” schedule for the next two weeks. Feel free to contact us with questions that arise. We’ll keep all of…
Over the weekend, I was prepping for my presentation tomorrow on Social Media and I took a break to attend a dinner. I was seated next to a wonderful person from England who requested to sit next to me. Her first question was “So, what’s this social media thing?” I paused for a minute and…
Whether you’re marketing yourself, product, or service, consistency counts. The reason is simple. A consistent message is more memorable. When you are consistent, you are communicating the exact message you want over and over again, for maximum impact. We seem to know this intuitively when it comes to visual communications. We see the same Nike…