Jack’s Abby Craft Lagers

Advertising

• Coordinate event advertisements in relevant print outlets
• Design one-sheets, sell-sheets
• Design posters, banners, coasters, brochures
• Design merchandise: t-shirts, hats, bottle openers, coozies

Brand Identity

• Designed new logo and graphics
• Designed beer-specific labels
• New branded stationary, signage and relevant materials
• Managed brand consistency organization wide

Event Marketing

• Design and coordinate all event print work
• Manage event branding and advertising

Social Media

• Design cover, wall and events graphics for Facebook, Twitter and Instagram

Website Design & Development

• Designed and developed new responsive website from inception to go-live
• Manage beer database
• Manage and maintain content sitewide
• Implement improved SEO functionality
• Provide analytics for relevant site information