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Brown’s Famous Donuts Since 1976

Who among us loves donuts?
If eaten in moderation,* donuts are the yummiest!

On a recent trip to Ocean City, New Jersey I was taking an early morning walk on the boardwalk with a close friend. What a view and the people watching is top notch. If I walk the whole boardwalk and back (5 miles) I treat myself to some of the best fresh donuts I have ever tasted. As I waited in line for my favorite cinnamon sugar donuts, I took in their sign. “Browns Almost Famous Donuts. The Original Since 1976.” Hum,  I thought. We have a branding issue.

  1. Brown: The Brown family is the skilled provider of these fabulous donuts so let’s make that “Brown’s.”
  2. Almost Famous: Hello, I’ve been coming forever and you have always been here. You have arrived, you ARE famous!
  3. The Original: Was or is there a fake donut maker I should be aware of? Do you think after this long we can bury the powdered sugar-laden hatchet and just say: Since 1976?

I realize that my changes would run about $1000 and make no friends. But folks, brand strength comes down to how you say everything. This sign is saying, “I’m not sure I own these donuts, not sure if everyone knows about us and I have a long-standing twist with another donut maker.

It’s time to make the sign read what is really going on here:
Brown’s Famous Donuts Since 1976. Thanks for being there!

* For more guidance on all things nutrition, go to LisaCorradoNutrition.com

Category: AdvertisingOctober 19, 2009
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Agency Life Analytics Apps behindthescenes BJ Flagg Branding Brand Marketing Brands Communicating Engage Engagement Facebook foodandbeverage Foursquare Geo-Location Graphic Design Growth Holiday Holiday Spirit Hope Illustration Instagram Jack's Abby Katie Swick Marketing Melissa Coffman Mobile Mobile Apps Mobile Marketing New Canaan Nurenu olympics photoshoot Planning Sales SEO Smart Phones Social Media Social Network Twitter Vector Visitors Website Design Website Development Websites
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