We are an Apple shop

All of our work is done on iMacs or MacBook Pros. We communicate on our iPhones and use our iPads in meetings and at demonstrations (or just to play Angry Birds, we admit it).

But in many ways beyond the way we work and use technology, Steve Jobs had a tremendous impact on all of our lives.

He had the vision to see the future when computers were still big boxes that filled entire rooms in universities. He saw how technology could enrich our lives in countless ways and had the courage (some say stubbornness) to drag us along for the ride.

Oh we complained plenty when he took away our serial port and floppy drive (iMac), our optical drive (MacBook Air) or keyboard (iPhone). We wondered why we would ever need an iPod or an iPad and then we complained when the iPhone 4S launch didn’t meet our expectations. But then we realized he was a few steps ahead of us and right all along.

Jobs was found of quoting a line from the Whole Earth Catalog that we think fits his legacy perfectly. “Stay hungry and stay foolish.”

Photo Credit: Robert Koehn provided this poignant photo.

Collecting Nuts

Sometimes, a bit of reflection is all the foresight you need. Those squirrels know what they’re doing. They run around like, well, squirrels getting as many nuts stored as possible. What’s the takeaway? Plan ahead, trust your past experiences, learn some new tricks.

Right now, we are working with clients to make their 2011 marketing plans, especially for their websites. We’re suggesting to reflect on the past couple of years of development. Look at what has been successful and should go forward into 2011 and what can we change. To make sure we don’t leave any stone unturned, we are discussing platforms, blogs, social network integration and mobile marketing. Not everything is appropriate to each client, but a good understanding will make for a great 2011.

How’s your planning coming along? What ‘little chestnuts’ can you share on this topic? Start talking!

We are off to a lovely holiday luncheon at Sole. Many  thanks to the Masconomet Soccer Boosters. The food is awesome!

The holiday season is in full force and we are ready for a bit of a break to recharge, take in a bit of skiing, paint, relax and rejuvenate. We will be on an “email/phone only” schedule for the next two weeks. Feel free to contact us with questions that arise. We’ll keep all of our current projects moving forward and we’ll be back in the office on January 4th to kick off a brand new year.

2010

For the past several weeks, we have been working with clients to develop marketing and branding plans for 2010. Our 30 clients inspire us daily with their passion, perseverence, and vision for the future.

Whether entrepreneurs, small businesses, or growing corporations, our clients’ view of successful growth goes beyond traditional headcount. Nurenu clients share a desire to grow cost-effectively through innovative and engaging communications. This approach opens up new paths and business opportunities.

With 25 websites in our portfolio, we understand how web-centric communications can be a game-changer. To help our clients realize their visions and dreams, Nurenu is committed to staying at the forefront of the industry, serving as an active, innovative sounding board and marketing partner.

In 2010, we’ll be changing and growing as well. How? By….

• Expanding our content management offerings to include Drupal development and Joomla CMS. These two technology platforms provide clients with new kinds of self-serve flexibility in website content management.
• Streamlining our office processes to better serve our clients. This means taking advantage of the latest time-tracker and project management software to make sure we are working not only creatively, but cost-effectively.
• Helping more clients establish and maintain mindshare through e-blast campaigns that integrate with CRM software such as Salesforce.com.
• Exploring Google Wave (now in beta) to see how we can use this new collaboration tool for maximum benefit to clients and Nurenu.
• Pursuing the latest SEO techniques in order to make our websites work even harder for our clients and using even better Analytics to help us track and continuously improve client website activity.
• Incorporating social media techniques wherever it makes sense for our clients’ marketing goals. In 2010, we will see a maturing of this marketing model. More will join, many will consolidate, and a few will be highly successful at benefiting from this marketing component. We will be an active participant!

As I wind up this blog and this year, I want to thank everyone who made this year so memorable. To our wonderful clients, vendors, friends, and families, I offer our sincere appreciation for your business and support.  Come January, lets do it all again! Here’s to a 2010 filled with brand new opportunities for all. Cheers!