Archives for “Branding”

Integrated Marketing With a Green Thumb

Posted by on Wednesday, August 3, 2011 at 10:03 am. 0 Comments.

As the summer rolls into its last month of plump tomatoes and memories of azaleas, it’s a perfect time to update your business’ integrated marketing needs. Just as a garden can’t be planted and bloomed in the same week, your integrated marketing measures need to be implemented and maintained with an eye toward the future. [...]

Filed under Branding, Marketing, .

The Plus and Minus of Google+

Posted by on Wednesday, July 13, 2011 at 8:47 am. 0 Comments.

The newest social network is finally here and we’ve been playing with it for close to a week now. Here are our thoughts on what businesses and individuals need to watch out for. Growth here is rapid. Google+ is projected to reach more than 20 million users in less than three weeks. This rapid growth [...]

Filed under Branding, Communicating, Google+, Social Media, , , , , , .

An Iblast Card Exclusive!

Posted by on Tuesday, January 18, 2011 at 5:30 pm. 0 Comments.

We are excited about our new partnership with New Canaan's Iblast Card (I Buy Local and Shop in Town). Last year, we were a sponsor and greatly benefited from all the promotion Iblast Card did for us. As the year progressed and we got to know the owners, Carolyn Williams and Barbara Davis, we knew we wanted to play a more active role. This year we stepped it up to become a partner to help spread our marketing might and ideas to make Iblast Card 'remarkable.'

Filed under Branding, Communicating, Marketing, Social Media, , , .

Brainstorming Makes a Brand Unstoppable

Posted by on Tuesday, January 5, 2010 at 12:11 pm. 0 Comments.

Before lunging into your project, take time out to brainstorm, form a plan and create a project management time line to ensure your success. Brand consistency begins at the beginning.

Filed under Branding, Communicating, , , , .

What We Are All Thankful For

Posted by on Tuesday, November 24, 2009 at 9:12 am. 1 Comment.

LET THE HOLIDAYS BEGIN! What is the beginning of the Holiday season for you? Is it the Macy’s Thanksgiving Day Parade in NYC? Is it the smell of a special recipe that changes your whole spirit? For me, it’s the sight of our very own, The Whitney Shop’s Holiday windows. What a surprise I got [...]

Filed under Branding, , , .

Brown’s Famous Donuts Since 1976

Posted by on Monday, October 19, 2009 at 1:01 pm. 0 Comments.

Brand strength comes down to how you say everything. Brown's has the corner on the best freshly made donuts this side of the boardwalk in Ocean City, New Jersey, but there a signage issue to discuss.

Filed under Branding, , .