Entries by BJ

Has Spring Sprung?

Some times the spring backfires. As in nature, work can have miscues. We have to be mindful of distractions that can cause havoc during busy times. Best to keep focused, do a bit of cleaning and enjoy the times ahead.


Shower Love on Your Website

Happy Valentine's Day everyone! Hope you don't forget to show a bit of love to your web presence in the next coming weeks. We have had many changes in Social Media and it's time to tweak and reconnect to take advantage of all the bells and whistles.


An Iblast Card Exclusive!

We are excited about our new partnership with New Canaan's Iblast Card (I Buy Local and Shop in Town). Last year, we were a sponsor and greatly benefited from all the promotion Iblast Card did for us. As the year progressed and we got to know the owners, Carolyn Williams and Barbara Davis, we knew we wanted to play a more active role. This year we stepped it up to become a partner to help spread our marketing might and ideas to make Iblast Card 'remarkable.'


Giving Thanks

As this season begins, let us remember the simple act of giving thanks. My Thanksgiving tale.


Plan for Getting Along

I’ve spent the week blogging about Planning and it’s been a real learning experience for me. I planned out the week a while back, knowing this is the season we at Nurenu like our clients to think about their company’s plans. If we reflect on the past, discuss the present and envision the future, we [...]


The Plan for the Sale

Oh, it’s that time of year again! You need the orange scarf for Aunt Minna and the perfect, let’s think, green scarf for Aunt Jean. You decide to go to the department store to try your luck. You’ve gone to this store since you were a kid and you have a misconceived notion that you’ll [...]


The Plan for the Wow

People who know me, know it took everything not to put an exclamation point at the end of that title! (Got one in!…two) With a word like wow, how can one resist? This fall in New England is a perfect example of managed expectations with a side order of WOW. We all know fall is [...]


The Plan for the Visitor

My pup is an avid show watcher. Unlike her predecessor, Nina is a high tech viewer. She will watch on the PC or the TV, goodness, she has snagged looks on the iPad and iPhone with interest. She loves the animals, especially when they ‘talk’ to her. She thinks Animal Planet was made for her [...]


The Plan for the Unexpected

Sometimes, a bit of reflection is all the foresight you need. Those squirrels know what they're doing. They run around like, well, squirrels getting as many nuts stored as possible. What's the takeaway? Plan ahead, trust your past experiences, learn some new tricks.


You’re So Engaging!

Engagement means something different across the social media platforms. Whether its LinkedIn, Facebook, Blogs or Twitter, the importance of engagement is right up there with content. Let's review a breakdown by platform...


Before lunging into your project, take time out to brainstorm, form a plan and create a project management time line to ensure your success. Brand consistency begins at the beginning.


Planning ahead takes vision. A desire to grow cost-effectively through innovative and engaging communications opens up brand new opportunities. We may not be "seeing" clients for the next two weeks but we are ready to kick off the new year with some great plans!


What We Are All Thankful For

LET THE HOLIDAYS BEGIN! What is the beginning of the Holiday season for you? Is it the Macy’s Thanksgiving Day Parade in NYC? Is it the smell of a special recipe that changes your whole spirit? For me, it’s the sight of our very own, The Whitney Shop’s Holiday windows. What a surprise I got [...]


Brand strength comes down to how you say everything. Brown's has the corner on the best freshly made donuts this side of the boardwalk in Ocean City, New Jersey, but there a signage issue to discuss.


So, What’s This Social Media Thing?

"So, what's this social media thing?" I paused for a minute and mulled over where do I begin. I decided to say: "I would love to explain it, what do you do?" ...