Archives for 2010

Giving Thanks

As this season begins, let us remember the simple act of giving thanks. My Thanksgiving tale.


Plan for Getting Along

I’ve spent the week blogging about Planning and it’s been a real learning experience for me. I planned out the week a while back, knowing this is the season we at Nurenu like our clients to think about their company’s plans. If we reflect on the past, discuss the present and envision the future, we [...]


The Plan for the Sale

Oh, it’s that time of year again! You need the orange scarf for Aunt Minna and the perfect, let’s think, green scarf for Aunt Jean. You decide to go to the department store to try your luck. You’ve gone to this store since you were a kid and you have a misconceived notion that you’ll [...]


The Plan for the Wow

People who know me, know it took everything not to put an exclamation point at the end of that title! (Got one in!…two) With a word like wow, how can one resist? This fall in New England is a perfect example of managed expectations with a side order of WOW. We all know fall is [...]


The Plan for the Visitor

My pup is an avid show watcher. Unlike her predecessor, Nina is a high tech viewer. She will watch on the PC or the TV, goodness, she has snagged looks on the iPad and iPhone with interest. She loves the animals, especially when they ‘talk’ to her. She thinks Animal Planet was made for her [...]


The Plan for the Unexpected

Sometimes, a bit of reflection is all the foresight you need. Those squirrels know what they're doing. They run around like, well, squirrels getting as many nuts stored as possible. What's the takeaway? Plan ahead, trust your past experiences, learn some new tricks.


You’re So Engaging!

Engagement means something different across the social media platforms. Whether its LinkedIn, Facebook, Blogs or Twitter, the importance of engagement is right up there with content. Let's review a breakdown by platform...


Info is the new oil and Zuckerberg is the next Rockefeller. Last week we talked about Facebook’s successful commandeering of the geo-location space by integrating all major players with its API. Why did Facebook make this move? The answer is that mobile apps will define the future of commerce. Understanding this fact is key to [...]


The Facebook Platform

In my last post I talked about Facebook’s integration of “Places” and how it changed (or doesn’t) the social media landscape. The tale of Facebook’s late, well-planned, and well-executed entrance to the geo-location space followed by Foursquare’s and Gowalla’s single-file submission to Facebook’s geo-location system reveals what Facebook has become. It is no longer the social [...]


The first in a multi-part series. Since the public unveiling of Facebook “Places”, the proverbial ”jump-to-conclusions mat” has been unfurled gratuitously by social media types across America. The implications of “Places” is not quite as revolutionary as many, including myself, had previously anticipated. While many seem focused on the consequences of “Places” for geo-location apps such as Foursquare [...]


Before lunging into your project, take time out to brainstorm, form a plan and create a project management time line to ensure your success. Brand consistency begins at the beginning.