Brand strength comes down to how you say everything. Brown's has the corner on the best freshly made donuts this side of the boardwalk in Ocean City, New Jersey, but there a signage issue to discuss.
Blogging is a way to start a conversation. With whom? The people who are important to you: prospective clients, current customers, a group with a cause. If your topic is interesting, people engage in the conversation you start. You listen, learn, adapt. While this is all happening, something else is happening too...People are coming to your website to see what else you're up to.
