Whether you're marketing yourself, product, or service, consistency counts. The reason is simple. A consistent message is more memorable. When you are consistent, you are ...
Blogging is a way to start a conversation. With whom? The people who are important to you: prospective clients, current customers, a group with a cause. If your topic is interesting, people engage in the conversation you start. You listen, learn, adapt. While this is all happening, something else is happening too...People are coming to your website to see what else you're up to.